Putting Style Back Into Sport

Sportswear designed by athletes and represented by athletes. From boxing to badminton, sprinting to sports conditioning, we’ve got you covered.

Founded in 2019 our founder Olly built up BackstreetCompany through selling custom t-shirts from the back of cars alongside university. We’re 5 years in to our journey here at Backstreet and with over 40 teams nationwide we’re only just getting started.

With a focus on quality sourced products which don’t break the bank alongside a rich heritage and passion for sport which has spanned through generations our own range is sure not to disappoint.

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New Arrivals

Clothing with a purpose

Reinvesting in sport

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