Sportswear designed by athletes and represented by athletes. From boxing to badminton, sprinting to sports conditioning, we’ve got you covered.
Founded in 2019 our founder Olly built up BackstreetCompany through selling custom t-shirts from the back of cars alongside university. We’re 5 years in to our journey here at Backstreet and with over 40 teams nationwide we’re only just getting started.
With a focus on quality sourced products which don’t break the bank alongside a rich heritage and passion for sport which has spanned through generations our own range is sure not to disappoint.
Start ShoppingUpgrade your sportswear with our super-soft 270gsm flat knit technical ...
£44.99 Select optionsUpgrade your sportswear with our super-soft 270gsm flat knit technical polyester sweatshirt, perfect for active young athletes. Designed for training and everyday wear, this performance-driven piece combines modern comfort with a nod to heritage style. Whether you’re hitting the gym or staying active outdoors, this sweatshirt delivers on both durability and style.
Elevate your sportswear with our thermal soft shell jacket, crafted ...
£69.99 Select optionsElevate your sportswear with our thermal soft shell jacket, crafted from 110gsm PU-coated textured polyester and insulated with 140gsm high-loft thermal wadding. Ideal for training and outdoor activities, this showerproof jacket features internal powerstretch cuffs, a secure internal pocket, and zipped side pockets for all your essentials. With a gathered lining for a tailored fit, it’s the perfect blend of heritage style, warmth, and performance.
Level up your training gear with our super-soft 270gsm flat ...
£44.99 Select optionsLevel up your training gear with our super-soft 270gsm flat knit technical polyester sweatshirt. Designed for training and everyday wear, this performance-driven piece combines modern comfort with a nod to heritage style. Whether you’re hitting the gym or staying active outdoors this sweatshirt delivers on both durability and style.
Stay ahead in your training with our ultra-comfortable technical training ...
£22.99 Select optionsStay ahead in your training with our ultra-comfortable technical training shorts. Made from lightweight 105gsm polyester, these shorts feature seam-free bonded hems for a smooth finish and two discrete zip pockets to secure your essentials. The soft, flat elasticated waistband ensures a perfect fit, making them the ultimate performance shorts for both on the track and in the gym.